We can now say, now where our campaign at the yellow pages has been running for full year, that marketing on the yellow pages, is worthless and a complete waste of money for the vast majority of business owners.
In fact, we are not alone when we say so. Business owners are starting to recognize that marketing campaigns on the yellowpages are pretty much useless marketing and the alternative is becoming more and more often Google Adwords.
The problems for the yellow pages were getting bigger and bigger and therefore they have been forced to employ a analysis firm, to find the reason why the Danish business owners won't use their marketing money on the yellow pages anymore.
Marketing with Google Adwords is efficient marketing at a level where the yellow pages can't compete, or can match before they restructure their entire strategy, and begin to provide efficient marketing to their remaining customers.
To let advertisers pay if they are efficient, then that is efficient, and it equals exactly what Google Adwords is based on, and it will work for all business owners, regardless of their product or service.
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